Ai Marketing Behind Coding Kashish Gupta Hightouch

Marketing software company Hightouch describes keeping brand assets accurate by assembling them through code. In a Browserbase interview article, Hightouch’s founder explains that an agent edits SVG, a format for describing graphics as code, until the fonts and logos are the brand’s real ones and the images are predominantly real images from the brand’s database, plus a few generated ones. A searchable record of the brand’s previous advertising, stored as embeddings and tags, supplies context for new designs. This lets the system vary selected elements, such as a background, while retaining the supplied product image. These are the founder’s own account of the approach, not an independent test, and the approach gives marketers a concrete way to separate elements that can change from assets that must remain faithful.