Head of Growth (Anthropic): “Claude is growing itself at this point” | Amol Avasare

Anthropic is experimenting with using Claude across the cycle of small product-growth tests. In an interview, growth lead Amol Avasare describes an internal effort called CASH that identifies opportunities, builds changes, checks quality, and analyzes results after release. Its early work centered on wording changes and minor interface adjustments, with humans approving the work. Evaluating each stage separately lets the team distinguish weak ideas from poor execution or analysis. Avasare presents this as an early initiative; larger projects still require coordination among people.

“linear charts are just not cool. Everything is log linear. Just show me it log linear scale.”

Amol Avasare

“Historically, we were very much the smallest, least well-funded player in this space. We didn't have the free cash flow or the distribution of a meta or Google. We didn't have the first mover advantage of an open AI.”

Amol Avasare

“you need to understand that 50, 60, 70% of how you operate in the past just throw it out the door.”

Amol Avasare

“we are very comfortable for going metric impact in order to prioritize safety in order to protect our brand in order to hold a high quality bar and to maintain a great user experience.”

Amol Avasare

“the talent density is like, I feel like I'm playing for like real Madrid at times”

Amol Avasare