Apple Search Ads
searchads.apple.com- Category
- Developer Tools
- Rank
- No. 3733Tools index
Previous survey · No. 3554 ·
- Pricing
- Paid
- Type
- TOOL
- Use case
- Business & Commerce
- Date
About
App Store advertising platform. Cost-per-tap advertising on the App Store using a second-price auction model. Promotes apps in search results and Today tab.
What it does
Apple's site presents Apple Ads as a way to promote an app inside the App Store itself, on the Today tab, the Search tab, search results and product pages. The page says advertisers pay per tap, set their own maximum, and pick either manual keyword bids or an automated conversion-focused strategy.
Stated on the product site
- Pricing model
- Cost-per-tap, with the advertiser setting a maximum bid per tap
- Ad placements
- Today tab, Search tab, search results and product pages
- Bidding options
- Manual keyword bids or the Maximize Conversions strategy
- APIs
- Campaign management API and an Attribution API
- Trial offer
- 100 USD credit to try ads, terms marked with an asterisk
Not stated on the site
- The page does not describe how the auction sets the price actually charged per tap.
- The conditions behind the asterisked 100 USD credit are not included in the page text we read.
- The page does not say whether there is a minimum budget or any fee beyond the cost of taps.
- Which countries and regions campaigns can run in is not shown on this page.
- How Apple Ads Basic differs from the options described here is left to a separate page.
Written from the product site at ads.apple.com.
Tags
Marketing & GrowthApple
Media
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