world. Cognitive intelligence doesn't really determine real-world effectiveness. In fact, only 10% of job performance variance is explained by IQ. Like, just think about it. Would you say your smartest, you know, teammate who scored the highest on the SATs is also your best teammate? Or would you say, "No, it's the person who works the most and takes the most feedback and learns the fastest?" In the real world, we care about performance and performance is outcomes that you deliver in the real world. And performance is a function of two things. It's a function of intelligence, which is cognitive horsepower. That's what the model benchmarks measure every day. But, it's also a function of context. This is what they say in the human world as learning on the job, right? Knowledge and skills and expertise that you learn over time. And in the last decade, we have compounded on one of those parameters. Intelligence has 1,000x'd in the last decade. Just in the last 6 months, we have 2x'd on that axis. On the other hand, context, the situated knowledge of your business, that's barely moved. We've moved some data to the cloud, uh but that's about it. It's otherwise logged in dashboards and Slack threads and uh the head of that analyst who