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Vitamins vs painkillers pivot
From Diode · ≈41:49
“The pain point that this company had was not how do I marginally make my designs less mistake prone. The pain point they had is I cannot hire an electrical engineer. I need a board now.”
“if you try to sell just this small part of the solution, you are selling vitamins to companies that don't have an express pain point right now”
What’s in it
- How LLMs catch electronics design mistakes by treating schematics as code
- Why selling 'vitamins' fails when companies lack an urgent pain point
- The real customer pain: can't hire an EE, need a board now
Clip transcript
with a sort of a different approach. What was the the sort of initial version of it? The pain that we were feeling back then was I want to catch mistakes before they happen, right? So, like large language models, if you teach them like electronics very carefully in a very calculated way, for example, by representing the schematics as code, representing the layout in a way that like multimodal models understand, there's a lot of you can catch. But and I think that this goes back to the comment that you made about being a copper merchant versus uh like just an engineer. Like this was a pain point as a as an engineer I was feeling. But if you try to sell just this small part of the solution, you are selling vitamins to companies that don't have an express pain point right now. The pain point that this company had was not how do I marginally make my designs less mistake prone. The pain point they had is I cannot hire an electrical engineer. I need a board now. Yes.
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