The mechanics differ from classic SEO because the destination differs. A search engine ranks pages; an answer engine composes a response and names a few sources. Research on the pattern points the same way repeatedly: citing sources, quoting people, and giving concrete statistics all raise the odds of being included, while keyword stuffing lowers them.

In practice it favours content shaped like an answer — the question as the heading, the answer in the first paragraph, structured data underneath — and it requires letting retrieval crawlers in, which is a separate decision from letting training crawlers in.