Alex Mashrabov is cofounder and CEO of Higgsfield, an AI creative platform for generating and editing images and video. His X profile also identifies him as a cofounder of AI Factory, acquired by Snap.[1]
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X profile Higgsfield company update Cofounder and CEO · Higgsfield
Career
Higgsfield identifies Mashrabov as cofounder and CEO alongside cofounders Yerzat Dulat and Mahi de Silva. Its company history connects his earlier AI Factory work to Snapchat’s Cameos and face filters, and dates Snap’s acquisition of that computer-vision company to 2019.[2]
Contributions
Higgsfield combines image and video models with camera controls, editing and campaign workflows. The platform accepts text, images or other creative inputs and provides tools for revising generated output rather than treating the first generation as a finished film. Its product descriptions address both first-time creators and professional production teams. These are company-described capabilities, not independent measurements of output quality.[3]
Tools, writing & talks
Apps
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Higgsfieldhiggsfield.aiA workspace combining AI image and video generation with creative controls and editing workflows.
Read the platform overview, choose one image-to-video workflow and compare the available controls before generating. An account and usage credits may be required; familiarity with camera terminology helps with the professional controls.
Writing, research & talks
Higgsfield's CEO discusses scaling an AI video product, model cost structure, open versus closed model margins, abandoning proprietary models, and which coding agents his engineers use.
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