Charlie Hills writes MarTech AI and builds practical AI workflows for marketers. His open-source projects turn parts of his own content operation into reusable agent instructions, including social-media skills and a transcript-based writing system.[1][3][4]
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Links
WebsiteCareer
Hills describes starting daily AI posts on Christmas Day 2023 while working as a B2B marketing manager. He left employment on September 9, 2024, after his content income became sufficient. His current work includes the weekly MarTech AI newsletter, teaching marketers and founders, and sponsored content. He says the newsletter covers systems he operates himself, making the business an ongoing test bed for the workflows he teaches.[1]
Contributions
Social Media Skills breaks content work into separate instructions for tasks such as LinkedIn posts, video scripts, research, and analytics. Its voice-builder starts with an interview and writing samples, then produces shared files that other skills read. That gives successive tasks a common description of the writer instead of asking every prompt to rediscover it. The public toolkit is distinct from Hills’s full private production system.[3]
Ideas
Voiceprint gives the author responsibility for the sentences while using AI to arrange, research, and check them. A tracing script compares the finished draft with the original transcript and flags excessive model-written text. Its detector examples come from a small demonstration, not a general validation of AI-writing detectors. The concrete contribution is the provenance-preserving editing workflow and its checkable transcript-to-draft link.[4]
Tools, writing & talks
Tools
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Social Media Skills for AI Agents
github.comSeventeen modular workflows share author-approved voice files across writing, video, research, and analytics tasks.
Start with voice-builder and a few genuine writing samples before trying a personalized post workflow. This makes the shared-context design visible without installing the entire collection.
Creator and maintainer[3]Original source- voiceprint
github.comA writing workflow that cuts a spoken transcript into an article and checks how much original wording survives.
Creator and maintainer[4]Original source