Corey Haines

Haines announced his departure from Baremetrics in September 2020. His year-in-review account identifies September 11 as his final day and describes developing Swipe Files, Hey Marketers and two marketing courses while deciding how to work independently. His current About page says he runs Conversion Factory, a marketing agency for business software companies, and writes SwipeFiles. These sources show the transition from employed marketing work to an agency and a collection of products.[4][5][1]

Marketing Skills packages marketing instructions as Markdown files a coding agent can read when a relevant task comes up. The library covers conversion work, copywriting, search optimization and analytics. Its current design begins with shared product-marketing context: the product, audience and positioning are established once, then other skills refer to that material. The result is a common brief across related tasks, rather than a fresh prompt that forgets the business each time. Haines is explicitly named as the builder in the repository.[3]

His projects approach marketing from several directions. SwipeFiles teaches through examples and strategy, while SwipeWell helps people collect and organize reference campaigns. Magister is presented on his site as an autonomous marketing agent that works in connected tools, including SEO audits and email sequences. The common thread is turning marketing judgment into material someone can inspect, reuse or run, rather than leaving it only in consulting conversations.[2][1]