Craig Hewitt is founder and CEO of Castos and a founder of UltraClip. He publishes practical work on applying AI to a small business, including SEO Machine, a Claude Code workspace that organizes research, drafting and optimization around a company’s own context.[1][2][3]
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X Career
Hewitt runs Castos, a podcast hosting and production company, while coaching founders and advising sales and marketing teams on AI. His 100 Days of AI series documented experiments in his own business. His current work connects leadership decisions, delegation and changes to the workflows that employees use each day.[1][4]
Contributions
Put company context beside the writing tools
SEO Machine combines Claude Code commands, specialized agents and Python analysis modules in a workspace for long-form content. A user supplies brand voice, examples, target keywords and internal-link information before moving through research, drafting and optimization. Optional analytics and search-data integrations inform that process. The repository supplies templates, so adapting them to the actual business is part of setup.[3]
Support the work around publishing an episode
Castos provides podcast hosting, RSS feeds, analytics and public or private distribution. UltraClip offers an editing service that returns a finished video, audio, short clips and written material from a recording and brand inputs. Hewitt identifies himself as a founder of both businesses; their products and services are developed and delivered through those companies.[2][5][6]
Tools, writing & talks
Tools
Start here
SEO Machine
github.comA Claude Code workspace combining business context, content commands and optional performance-data integrations.
Read the context-template checklist and the Castos example before running commands. Start with research and a draft in a test workspace; the optional data integrations need their own accounts and credentials, and a publishing command is also included.
Creator and maintainer[3][7]Original source