Ian Nuttall builds internet products and writes about search marketing and AI-assisted software development. He makes Keep, a personal library that stores useful material as Markdown, and maintains SEO, an open-source tool that gives agents access to a site’s actual search and analytics data.[1][3][4]
Start with SEO Skill →
X Career
Nuttall’s personal site describes a generalist practice combining software creation with SEO and answer-engine optimization, the work of making information useful to search and AI answer systems. His articles cover topics such as enriching programmatic pages, keeping useful pages indexed, and using agents to ship products. Keep is an independent product he makes, rather than a consulting case study or an employer’s product attributed to him.[1][4]
Contributions
The SEO repository supplies an MCP server and command-line interface for Search Console, analytics, Bing, and live crawls. A developer can ask about a traffic decline, compare periods around a search update, or investigate indexing problems using the site’s own measurements. Optional keyword and competitor services remain separate from those first-party figures. The commands also support checking the live page after an edit, so a suggested fix can be compared with what the site actually serves.[3]
Ideas
Keep captures pages, files, email, audio, and video as Markdown. Notes hold user-created knowledge such as plans and decisions. Its web app, extension, API, and MCP interface reach the same library. Approved permissions and exports keep access and portability explicit, allowing useful information to survive beyond its original conversation.[4]
Tools, writing & talks
Tools
Start here
SEO Skill
github.comAn MCP server and CLI connecting agents to real search, analytics, and crawl evidence.
If you manage a website, connect a Search Console account you control and ask about one concrete traffic change. Seeing the agent query real measurements makes the tool’s purpose clearer than a generic SEO checklist.
Repository owner and creator[3]Original source- Keepkeep.md
A searchable Markdown library for captured sources, personal notes, and context shared with approved tools.
Creator[4]Original source