Oscar Vallance is co-founder of Sourceful and Riverflow, where he leads operations and go-to-market work. He writes practical guides for building consistent brand campaigns with AI image and video tools.[1][2][3]
Start with Riverflow NOCCIA Prompt Guide →
Links
Author pageCo-founder · Sourceful
Career
Before Sourceful, Vallance spent more than five years in strategic consulting at Bain & Company. His Riverflow biography describes work with consumer brands on creative operations and prompting. The product, built by Sourceful, combines generation, review and editing around a company’s actual products and visual identity.[1][3]
Contributions
His NOCCIA guide starts with finished packaging and a clean product image, then uses that approved reference across eight still-image concepts. Only selected approved frames become video inputs. This order prevents each shot from inventing a new jar, label or brand treatment, and keeps motion generation downstream of decisions about the still image.[2]
Ideas
The guide supplies separate instructions for composition, product preservation and motion. It also identifies a frame requiring manual compositing. That makes the workflow more than a collection of attractive prompts: it describes what should remain fixed, what each stage produces and where a person must still assemble or review the result.[2]
Tools, writing & talks
Writing, research & talks
Start here
Riverflow NOCCIA Prompt Guideriverflow.aiA staged campaign workflow using one approved product reference, image concepts and selected motion clips.
Read the reference-packshot stage before the individual prompts. Trying the full sequence requires finished branding and access to the named image and video tools.
Author[2]