Tomoko Tanaka leads GitHub regional marketing for Japan and Korea. A former engineer, she writes about turning marketing operations into explicit, repeatable workflows with GitHub Copilot and Actions.[3]
Start with Marketing ops as code: Automating events from planning to follow-up on GitHub →
Links
GitHub GitHub author archive Regional Marketing Lead, Japan and Korea · GitHub
Contributions
In Marketing ops as code, Tanaka describes replacing repeated event setup and follow-up tasks with a workflow organized around a GitHub issue. Instructions specify landing pages, campaign links, registration tracking and downstream exports. Agent skills record the steps in reusable Markdown, while Actions supply repeatable execution. The useful shift is making dependencies and review points explicit before delegating work; the reported time savings concern her own marketing workflow, rather than a measured result across organizations.[2]
Tools, writing & talks
Writing, research & talks
Start here
A first-person event-operations workflow connecting written procedures, agent skills and automation.
Read the event workflow from issue intake through follow-up. It is useful to operations staff who can describe a runbook; reproducing it requires GitHub, Copilot access and the relevant marketing-system permissions.
Author[2]Original source