Víctor Perez is co-founder and CEO of Krea, which develops generative models and tools for visual work. His research and product work centers on giving people more direct control over the images, scenes and edits they create.[1][2]
Start with A New Krea →
GitHub · vipermu 
X · viccpoes Career
His earlier portfolio describes co-founding Geniverse and researching creative tools at Morphogen, including ArtBreeder and ProsePainter. Krea’s recruiting page records that he left master’s study at Cornell to build the company. The through-line is an interface that gives a person access to generative models while retaining control over the result.[3][4]
Contributions
Krea3 accepts image references alongside instructions for changing a scene. The launch demonstrates keeping a product’s identity and label while altering its setting, or replacing furniture while retaining the room around it. Perez presents shorter waits as a way to support repeated creative decisions. These are Krea’s team-built models and product demonstrations.[1]
Ideas
In A New Krea, Perez and Diego Rodriguez describe a sequence: listen to creatives, build usable products, improve the infrastructure and models, then pursue research informed by that experience. They frame AI as a medium spanning images, video and other formats. The design problem is making iteration and control feel natural to the person working with it.[2]
Tools, writing & talks
Writing, research & talks
Start here
A New Kreakrea.aiThe founders explain Krea’s product-first approach to creative AI and model research.
Start with the founders’ explanation of the creative workflow and research sequence. No model-training background or Krea account is needed.
Co-author with Diego Rodriguez[2]- Introducing Krea3krea.ai
Company launch showing reference-guided edits and preservation of visual identity.
Co-founder and CEO quoted in team release[1]