Distill the LLM, Don't Serve It: Search & Personalization at DoorDash — Raghav Saboo, DoorDash
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- AI Engineer
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Context
DoorDash search lead Raghav Saboo describes a pattern for using a without running it on every search: do the expensive reasoning once, offline, and distill it into small, fast models that serve live queries. In the talk's description, a large model first produces relevance labels, judgments of whether a product matches what a shopper asked for, and those labels train the smaller retrieval and ranking models.
The motivating problem is that engagement and relevance can diverge. In the speaker's example, a ranker trained on what sells may show regular spaghetti for a gluten-free pasta search because spaghetti sells well. Training on explicit relevance labels gives the system a signal about that mismatch instead of relying only on orders.
- LLM-generated relevance labels counter rankers trained on engagement, which can show regular spaghetti for a gluten-free pasta search because it sells well; DoorDash says the labels improved retrieval NDCG by 2.3%.
- Semantic IDs, a learned taxonomy of DoorDash's catalog, raised ranking MRR by 4-5% according to the talk, and the same IDs power query reformulation.
- DoorDash keeps consumer memory at three timescales stored as text, vectors and a graph, and its steerable LLM-generated personalized collections lifted order rate by nearly 1% in the pets category.
- LLM — A large language model — the neural network behind tools like Claude and ChatGPT, trained on huge amounts of text to predict what comes next.
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