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When Can LLMs Replace Humans in A/B Tests?

Source
engineering.atspotify.com
Author
Spotify Engineering
Date
Why it matters

Substituting predictions for user responses forfeits the randomization guarantee; identification then rests on unverifiable surrogacy assumptions that weaken as a treatment departs from past experiments. Useful before trusting any synthetic-user .

Terms in this piece · Glossary
  • LLM — A large language model — the neural network behind tools like Claude and ChatGPT, trained on huge amounts of text to predict what comes next.
  • eval — A repeatable test for AI quality — a set of tasks plus scoring — used the way software teams use test suites, because model output is too variable to judge by eyeballing.
Read the source engineering.atspotify.com
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