OpenRouter observed a sharp increase in usage during discounts on two OpenAI models: daily text-unit consumption rose 5.6-fold for Terra and 13.8-fold for Luna relative to the preceding period. About 32% of customers who used them during the promotion recorded some usage in the six-day follow-up window. The analysis suggests that cheaper access encouraged substantial experimentation and some continued use. These are short-term platform observations during overlapping price changes and recent model launches, so they do not isolate how much additional demand the promotion alone caused.
Terms in this piece · Glossary
token — The chunk of text a model reads and writes in — roughly three-quarters of a word — and the unit AI usage is billed in.
