MAPS: Netflix’s Multimodal Asset Personalization at Scale
Source
Netflix Technology Blog
Author
Netflix Technology Blog
Date
Terms in this piece · Glossary
multimodal — A model that works with more than text — reading images, audio, or video, and sometimes generating them too.
embedding — A list of numbers representing a piece of text's meaning, so that similar meanings end up numerically close and can be searched.
Why it matters
A production answer to cold start: represent items by multimodalA model that works with more than text — reading images, audio, or video, and sometimes generating them too.Full definition → content embeddingA list of numbers representing a piece of text's meaning, so that similar meanings end up numerically close and can be searched.Full definition → instead of IDs, so member taste transfers to assets with zero interaction history from day one.