in particular to be successful. >> I think what it is is like a lot of the API companies pass the parcel off to someone else. Cuz you know, ultimately someone needs to verticalize the whole thing. Like someone basically says like, okay, I will take some speech recognition from API provider, take you know, chat well, GPT like 5.6 and then take it takes a speech and I'll connect the whole thing together and and actually go on sell it to a call center or sell it to like a dental practice. And and so these individual platforms, they don't have to worry about the robustness of the overall system. It ends up being these people who are putting these things, you know, holistically together as a product. And so I think like on one hand is they're passing the parcel. On the other hand, I also do know that a lot of these companies realize that the best way of making money with API calls is actually to do that packaging. Cuz then you can charge enterprise rates. You can like charge for like single sign-on and then just like triple your fees um very easily. And and then you can say, oh yeah, you know, this like this is on prem or you know, that's going to be like entirely entire VPC just for your own enterprise. And then suddenly like the fees skyrocket. So, I think they do it in the background, but now I don't think it's something that they've been actively publicizing in terms of the kind of verticalized solutions that they have created.