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Publish fake stats, get cited in LLMs

Source
peec.ai
Author
robtherobber
Date
Why it matters

research tools treat fabricated statistics on a throwaway site as citable evidence, and the numbers propagate into papers and reports. If your agents retrieve facts from the web, source verification is a real gap.

Terms in this piece · Glossary
  • generative engine optimization — Making a site the source an AI assistant cites when answering, rather than a link in a list of ten blue results.
  • LLM — A large language model — the neural network behind tools like Claude and ChatGPT, trained on huge amounts of text to predict what comes next.
  • grounding — Tying a model's answers to checkable sources — retrieved documents, live data, tool results — instead of letting it answer from memory alone.
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