I’ve noticed that many GenAI application projects put in automated evaluations (evals) of the system’s output probably later — and rely on humans to judge outputs longer — than they should. This is because building evals is viewed as a massive investment (say, creating 100 or 1,000 examples, and designing and validating metrics) and there’s never a convenient moment to put in that up-front cost. Instead, I encourage teams to think of building evals as an iterative process. It’s okay to start with a quick-and-dirty implementation (say, 5 examples with unoptimized metrics) and then iterate and improve over time. This allows you to gradually shift the burden of evaluations away from humans and toward automated evals. I wrote previously in The Batch about the importance and difficulty of creating evals. Say you’re building a customer-service chatbot that responds to users in free text. There’s no single right answer, so many teams end up having humans pore over dozens of example outputs with every update to judge if it improved the system. While techniques like LLM-as-judge are helpful, the details of getting this to work well (such as what prompt to use, what context to give the…