Introducing The Image Video And Templates Apis

ElevenLabs has opened APIs for generating images and videos and for running reusable creative workflows. The distinction matters for teams producing assets for many products: direct generation calls a model, while the Templates API runs a workflow assembled in the company's Flows editor. That workflow can retain its prompts, brand references, voiceover, music and output formats, accepting a new product image and name for each run. The announcement describes connecting this process to a product catalog so new entries trigger asset creation. Creative teams set up the workflow and review its outputs.