Improve this over time." That's the compounding learning loop. And the third, often a lot of people ask me this question, which is like, how do I start? Because my business is like really disparate, and I have all these like 60 systems, and how do I even start? One of the biggest learnings we've had is context is hidden in these in business systems. Uh and across this context quality can really compound. So, for example, if you're able to connect your Salesforce and your HubSpot to your data warehouse, to your application layer, and then you're able to reverse construct how these things are actually connected one to another, context today gets lost in every one of those hops. But if you can reverse construct that, and then deploy AI on top of it, we've seen incredible accuracy in being able to reverse construct the first version of your company brain. >> [snorts]