On Hobby, Blob store creation counts toward the 2,000 free Advanced Operations each month, the same bucket as put(), copy() and list() calls, and deleting a store is free.
Vercel suggests stores as hard boundaries instead of pathname conventions: separate production, staging and preview data with their own credentials, or give each tenant a store so one customer's data can be exported or deleted in a single call.
Storage, operations and data transfer are still billed on usage, so Vercel says splitting the same data across more stores costs the same. Store creation appears under Blob Advanced Operations on the usage page and in the Observability dashboard.
Why it matters
Removes a real architectural constraint for multi-tenant apps that want one Blob store per customer for isolation and easy per-tenant deletion.
