Designer of brands, software products and design systems, currently building at Vakna.[2]
Start with Articulate →
Links
Personal site LinkedIn
X · glennui Designer · Vakna
Career
Hitchcock was creative director at Poolside from 2024 to 2026. At Vercel in 2022–2024, he directed design engineering and worked as a principal designer across Geist, the dashboard, company sites and conferences. Earlier work included product design at Sketch in 2019–2022 and brands and applications at Fueled in 2011–2019. He now describes building a new product from the ground up at Vakna.[2]
Contributions
Giving design feedback precise names
His Articulate reference explains the vocabulary behind interface decisions. Kerning adjusts the space between a specific pair of letters, while tracking changes spacing across a whole run of text. Similar distinctions cover typography, color, layout and motion. The practical value is more precise feedback: naming the property to change gives a colleague or coding agent a smaller, clearer instruction than asking for a design to feel better.[1][4]
Connecting design files to production components
His Vercel case study describes consolidating repeated interface elements into Geist, designed with Emil Kowalski on the basis of Paco Coursey’s earlier components. Matching Figma components to Next.js implementations gave designers and developers a shared reference. Hitchcock also drew an icon set for small UI sizes and linked product, marketing and documentation libraries, so examples could guide the use of individual assets.[5]
Tools, writing & talks
Writing, research & talks
Start here
Articulateindex.howA design-vocabulary reference with concrete definitions for typography, layout, color and interface behavior.
Use the reference beside an interface you are reviewing. Look up the specific spacing, alignment or motion problem and turn its definition into a concrete change request; no design software setup is required.
A comprehensive reference guide for design and development terminology, covering typography, color theory, and visual design concepts. Provides precise definitions and practical context for designers and developers who need to communicate accurately about visual elements.
Catalog workOriginal source- Vercel design case studyglenn.me
Hitchcock’s account of Geist, interface and brand work, with named collaborators and examples of how the design system reached production.
Author and design lead[5]