Intel / article

Introducing The Image Video And Templates Apis

Source: elevenlabs.io
Author: ElevenLabs editorial sitemap
Date: Published Oct 12, 2026

Context

ElevenLabs has opened APIs for generating images and videos and for running reusable creative workflows. The distinction matters for teams producing assets for many products: direct generation calls a model, while the Templates API runs a workflow assembled in the company's Flows editor. That workflow can retain its prompts, brand references, voiceover, music and output formats, accepting a new product image and name for each run. The announcement describes connecting this process to a product catalog so new entries trigger asset creation. Creative teams set up the workflow and review its outputs.

Key takeaways · AI-distilled

ElevenLabs says a template built in Flows sets the composition, prompts, brand references, voiceover, music and output formats up front, so later API runs only need new inputs such as a product image and name.
The intended trigger is a catalog event: when a new SKU lands in a PIM, DAM or storefront, the system runs the template and gets back on-model shots, per-channel ad variants and a product video.
For production pipelines ElevenLabs points developers to webhooks, and says the route works from Claude, ChatGPT or Cursor with a single OAuth install instead of managing API keys.

Terms in this piece · Glossary

MCP — The Model Context Protocol — an open standard that lets any AI assistant plug into any tool or data source without custom integration code.

Read the source elevenlabs.io