Runway packages its media workflows as single-call API endpoints
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New on the Runway API: Recipes. Drop production-ready generative media features into your platform, with one API call. Recipes are Runway-built endpoints with our prompting and workflow expertise packaged in. Polished results, without building or maintaining the workflow yourself. Create product ads from an image, swap a product in an existing video and more. At scale.
Get started: https://t.co/hLgy7JuwGW
Context
Runway's Recipes package a media-production task behind one API request. Its announcement gives two examples: producing an advertisement from a product image and replacing a product in an existing video.
The Recipe includes Runway's prompting and workflow choices, so the developer calls a prepared operation without constructing that process themselves. This makes a defined creative task easier to incorporate into another product, while the underlying workflow remains supplied by Runway.
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