New on the Runway API: Recipes.
Drop production-ready generative media features into your platform, with one API call. Recipes are Runway-built endpoints with our prompting and workflow expertise packaged in. Polished results, without building or maintaining the workflow yourself. Create product ads from an image, swap a product in an existing video and more. At scale.
If you embed generative video in a product, Recipes replaces a hand-tuned multi-step pipeline with a single endpoint for jobs like product ad generation and in-video product swaps.
