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Runway Dev puts generative media models behind one developer API

Source
x.com
Date
Runway@runwayml
Thread · 2 parts

Today, we're launching Runway Dev, a new AI media platform for professional developers and enterprise teams. From search and advertising to ecommerce and gaming, developers are using Runway to cut costs, iterate faster and drive better consumer engagement. Runway Dev gives teams building generative media experiences a single platform from one vendor, removing the need to stitch together a dozen disparate APIs on their own. Learn more at the link below.

Learn more: https://t.co/fTjY1HYGEz

Context

Runway Dev gives developers a common service for incorporating generative media into their products. The launch post frames the platform around reducing the need to maintain separate vendor integrations.

The company's platform explanation, published July 23, describes access to both its own and third-party models, with spending tracked from a single billing dashboard. The concrete benefit is consolidated integration and account management for teams using several media models. Claims about lower production costs or better customer engagement would require evidence from the particular application.

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