
Krea
30 Intel
Krea is a San Francisco-based AI creative platform offering a unified suite of tools for generating, editing, and upscaling images and video, drawing on multiple underlying AI models through one interface. It was founded by Victor Perez (CEO) and Diego Rodriguez (CTO), who met as students in Barcelona. The company has raised roughly $83 million across seed, Series A, and Series B rounds, reaching a $500 million valuation, with customers including Perplexity, Pixar, LEGO, and Samsung.
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Intel
Krea released two open-weight builds of its image foundation model: Raw, an undistilled mid-training checkpoint meant as a fine-tuning base, and Turbo, a distilled model generating at 2K natively on consumer GPUs. Flexible commercial license, weights on Hugging Face, plus a technical report.
Krea's from-scratch image foundation model reached general availability, with generation caps lifted for Basic, Pro, Max and Business subscribers for a week. A companion deep dive walks through prompting, style references and moodboard conditioning.
Krea shipped a Turbo variant of its Krea 2 image model that generates in about two seconds. Unlike most speed-optimized variants, it keeps compatibility with style references, moodboards, and trained LoRAs, and it is available on the free tier.
Krea 2 is now callable through an API with a playground and documentation, alongside availability on fal and ComfyUI and inside agent harnesses including Hermes, Claude, Codex and OpenClaw. A launch writeup covers the feature set with worked examples.
Krea opened LoRA training for its own Krea 2 image model in beta on Max and Business plans. Users upload a training set, target Krea 2 Medium or Large, tune step count to control training strength, then stack multiple adapters at controllable weight in the image tool.
Krea details part of how Krea 2 was trained: reward models prototyped on Thinking Machines' Tinker, and a prompt expander trained through reinforcement learning rather than hand-written heuristics. A full technical report covers the data, architecture, and training setup.
Krea's release of a 14B autoregressive video model distilled from Wan 2.1 via Self-Forcing, introducing KV Cache Recomputation and Attention Bias techniques to curb error accumulation during long real-time generation runs.
Head-to-head of Seedance 2.5 and Kling 3.0 on matched prompts: Seedance carries more action and takes 30 references, Kling holds steadier motion and renders faster with published per-second pricing.
A measured walkthrough of calling Kling 3.0 through Krea's API: the poll-until-completed job flow, per-second cost across std, pro and 4k modes, render times under two minutes, and the multi_prompt field for timed shot lists. Reference-image identity work requires the separate Kling o1 endpoint.
Measured API walkthrough of ByteDance's Seedance 2.0 video model: job-polling pattern, per-clip pricing, start/end-frame control, and the real hosted-1080p vs. native-4K ceiling gap.
Krea's technical report on Krea 2, an open-weights diffusion transformer image model family, covering data curation, a DiT architecture with GQA and sigmoid-gated attention, and a multi-stage pretraining-through-RL pipeline.
Krea's founders argue frontier image models are post-trained to 'never fail,' flattening variation, and describe the seven-month hand-curated dataset and post-training process behind Krea 2's less sanitized style.
Krea released Krea Agents, agents for creative workflows with a persistent context/memory system, the ability to create reusable style 'skills' from image sets, adjustable model choice, and integrations with Slack, Figma, and Google Drive.
Krea's guide to its creative production agent: it plans from a brief, selects models for image, video, audio and upscaling, trains style LoRAs, researches the web, and archives results in a team context library.
Krea explains how its Krea Agent plans a creative brief, picks the right model from its 150+ image/video/audio catalog, runs shell tools like FFmpeg and Python to edit and assemble outputs, and organizes results into a shared library.
Krea wanted GPU inference packed into its own cluster and spilled to overflow capacity only when full. Rather than adopting Volcano, YuniKorn or KAI-Scheduler, the team steers the stock scheduler with dynamic taints driven by a PromQL signal, then uses the Descheduler and Kueue for rebalancing and a
Compares ByteDance's Seedream 4.0 against Black Forest Labs' Flux for production image work: Seedream wins on cost for high-volume iterative campaigns, Flux wins on first-pass photoreal fidelity for hero shots.
ByteDance's Seedream 5.0 Pro launches with web-search-augmented generation, multi-image blending, and streaming output, reasoning through an instruction rather than just following a static prompt.
Breaks down when Seedream 5.0 Pro's spatial point/box/lasso editing beats Seedream 4.0's prompt-only editing: Pro wins for dense infographics and precise local fixes, 4.0 wins for fast global changes and native 4K output.
Details how Seedance 2.5 splits inputs into fixed identity references, start/end frames, and action-only prompts, letting specific subjects persist across a 30-second clip.
Shows a full 30-second UGC-style ad generated in one Seedance 2.5 call from two reference images and a timed-beat script, replacing a stitched pipeline; renders measured at 10-22 minutes.
Krea Agent is now reachable via MCP, letting agents generate images and video, automate video pipelines, and run creative iteration loops directly inside existing agent workflows.
Krea 2 is now available through an API in Medium and Large variants, differing in size and post-training strength: Medium is cheaper and more consistent on illustration, Large handles photorealism and raw looks. Supports style transfer, moodboard conditioning and a creativity parameter, via Fal, Com
Documents Seedance 2.5's API surface: 30-second single-shot clips, up to 30 image/10 video/10 audio references, and a measured 10+ minute render for a 30-second 1080p generation.